
On $50 orders
Perfect Avenue - A Botanical Renewal Facial Serum
$45.00
Perfect Avenue, a botanical renewal facial serum, works by acting on the skin's surface to protect against free radicals. It is formulated with natural Cupuacu and Murumuru butters, imported from the Amazon Rainforest, alongside premium oils such as grapeseed, evening primrose, and jojoba. This nutrient-dense formulation helps maintain the skin barrier's balance by replenishing moisture and depleted proteins. Beeswax provides an additional protective layer by creating a breathable barrier, facilitating oxygen absorption, and sealing in hydration without clogging pores. The synergistic combination of these ingredients results in a potent serum capable of repairing damage from sun, wind, and temperature fluctuations.
Cupuacu and Murumuru Butter Key Ingredients:
- Intense Hydration and Moisture Retention: Cupuacu butter can absorb up to 440% of its weight in water, acting as a "super-moisturizer" that hydrates more deeply than many other emollients. When used together, murumuru butter helps lock in moisture, and the two butters create a protective barrier that preserves the skin’s natural moisture balance.
- Anti-Aging, Anti-Oxidant, and Sun Protection: Both butters are rich in Vitamins A, C, E, and fatty acids; as topical antioxidants, they greatly enhance photoprotection when used together, neutralizing free radicals caused by sun exposure. This offers internal sun defense by reducing inflammation, shielding skin cells from UV and UVB damage, maintaining skin hydration, and stimulating collagen production while diminishing the appearance of fine lines and wrinkles.
- Skin Elasticity: Rich in phytosterols and fatty acids (oleic, stearic) that boost collagen, improve elasticity, and fight premature aging.
- Non-greasy conditioning: Absorbs quickly to form a protective barrier that softens skin and hair without leaving a greasy residue.
- Soothes & Calms: Offers anti-inflammatory properties, ideal for dry, irritated, or sun-damaged skin.
- Low Comedogenic Rating: Unlike cocoa butter, murumuru is unlikely to clog pores (rated 0–2 out of 5), making it suitable for face and body.
Quantity
How to Use / Weather Advisory
Starting Point: To smoothly transition from a previous facial serum, begin by mixing equal parts of Perfect Avenue Botanical Renewal Facial Serum for about a week.
To measure a pea-sized amount for this formulation, use a 1/4-inch-diameter dollop (about the size of a pencil eraser or the tip of a pinky finger) and mix it with the previous serum in equal parts.
Gradually decrease the previous serum while increasing the new one. This method helps your skin’s outer layer to hydrate and adapt gently, without disturbing the Acidic Mantle, the skin’s pH film that sits on top of the skin. Mild irritation, breakouts, or redness may occur initially as temporary reactions to the new ingredients. If these symptoms persist beyond three weeks, discontinue use, as they could indicate an allergic reaction.
Daily Use: After washing, apply a pea-sized amount of Perfect Avenue Botanical Renewal Facial Serum to the hands, then gently pat it onto the face, neck, and behind the ears. Using the serum on damp skin is highly effective because it improves absorption, locks in moisture, and promotes even product distribution, sealing in hydration. Any remaining serum can also be applied to the hands. Soaps, Creams & Things recommends one of our non-scented soap bars, either herbal or goat milk honey, which gently cleans the top layer without disrupting the acidic mantle (pH) or the skin barrier’s protective shield.
Weather Advisory:
SHIPPING OF SERUM IS RECOMMENDED FROM MID-October TO THE END OF MARCH
During warm to hot weather, our serum is a very silky, thin butter and is affected by heat. The average melting point is 30-35 °C and 86-97°F. Quality is still good; however, it is better to receive a product that is not totally liquified. If, when delivered, there is some melt in the serum, weather is unpredictable during the end and beginning of seasons, give it a good, vigorous shake to reconstitute the ingredients, then place it in the refrigerator or freezer; it will harden and be ready to use.
Fresh & Natural Ingredients
Size: 2oz / 57g
Ingredients: Cupuacu & murumuru butters, Evening Primrose Oil, Jojoba Oil, Almond Oil, Grapeseed Oil, Essential Oil Blend, Organic Beeswax
Ingredient Benefits
- Cupuacu and murumuru are premium, exotic butters sourced from the Amazon Rainforest in South America. These plant-derived butters, made from fruits, naturally absorb water and, because of their low melting points, are also effective at healing damaged skin and providing extra UV protection. With 100% natural plant-based lanolin, these butters boost hydration and form a protective layer on the skin that penetrates deeply to repair dry areas. Unlike animal lanolin, plant-based lanolin is non-irritating and lacks sensitizers, which can cause allergic reactions like dermatitis and eczema — often linked to pesticides used in sheep dipping or wool alcohols in animal lanolin. In 2023, the American Contact Dermatitis Society named animal lanolin the "Allergen of the Year." Overall, these natural, ethical butters are potent options for deep hydration and skin healing
- Evening primrose is native to Europe, Africa, and Asia, often called “GLA for a king.” GLA (gamma-linolenic acid) is a vital omega-6 fatty acid that helps maintain the skin's Acidic Mantle and skin barrier by keeping it firm and nourished. However, evening primrose lacks omega-3 fatty acids, such as alpha-lipoic acid, which are essential for regulating oil production and hydration balance. Luckily, cupuacu butter complements this deficiency; together, they effectively protect the skin and its cells from free-radical damage.Jojoba oil is a liquid wax ester containing 80% vitamin E and sterols. It is rich in omega-3 fatty acids, vitamins A, B, and E, copper, zinc, chromium, and flavonoids. Because it mimics natural sebum, regular use can signal the skin to produce less oil, helping with acne and oil control. It also absorbs quickly, providing intense moisture without leaving a greasy residue or clogging pores. This combination offers strong protection for the skin barrier, fights acne, helps manage eczema, treats psoriasis, and reduces fine lines and wrinkles.
- Organic sweet almond oil is a nutrient-rich, non-comedogenic (won't clog pores) emollient suitable for most skin types, including sensitive skin. It acts as a deep moisturizer that seals in hydration, repairing dry, flaky skin and improving skin tone, texture, and overall complexion through nourishing fatty acids and antioxidants. As an anti-inflammatory, almond oil is also effective at calming irritated skin and reducing acne and eczema. Sweet almond oil is an anti-aging ingredient that fights free radicals that cause fine lines and wrinkles with its vitamin-rich E, keeps skin’s elasticity strong, and reduces stretch marks from rapid growth during puberty, weight gain or loss, muscle growth during bodybuilding, and during quick muscle gain. The SPF 5 sun protection has 80% natural sun protection coverage, while the SPF 30 sunscreen has 93% synthetic sun protection. Natural will always outweigh synthetic.
- Organic grape seed oil has shown that its high antioxidant and vitamin E content acts as a natural defense against sun damage, rather than functioning as a traditional synthetic sunscreen for a single purpose. Grapeseed oil protects against both UVA and UVB radiation, with an SPF of 4, providing 75% sun protection. Traditional sunscreen has an SPF of 30, offering 93% synthetic sun protection; however, these products contain a higher concentration of active chemical filters that pose a danger to coral reefs and sea life, especially since most sunscreens use titanium dioxide, which has been banned in Europe for its carcinogenic potential and potential damage to DNA (FDA considers it safe in small amounts). Using grapeseed oil in a facial serum is important for the support it provides to skin cells at the cellular level. With these benefits, grapeseed oil for skin is acne-fighting and non-comedogenic, helping prevent clogged pores and maintain a well-balanced skin tone. Grape seed oil is an anti-aging and antioxidant-rich protector rich in vitamins C and E and polyphenols. Reducing inflammation and scarring, and improving skin tone and elasticity while boosting collagen for firmer skin.
- Organic Beeswax is a highly beneficial natural ingredient that forms a protective, non-comedogenic (non-pore-clogging) barrier, allowing skin to breathe while protecting it from harsh weather and environmental damage. It contains antioxidants and anti-inflammatory properties that help hydrate and soothe irritated skin.
Essential Oil Blend
These five essential oil blends have a synergy that is more powerful than a single oil since single oils target only one area. When essential oils are blended, they create a “synergy” that is more potent and therapeutically effective than a single standalone oil. Perfect Avenue Botanical Renewal Serum is a blend of oils with high vibrational frequencies that influence the body’s broader approach to skincare by boosting product absorption, stimulating blood circulation, and accelerating cell turnover, combining hundreds of compounds simultaneously. However, there are commonalities and differences among oils; they differ primarily in aroma, botanical source, therapeutic purpose, and vibrational frequency.
The following is a comparison of their distinguishing features:
- Lavender (Lavandula angustifolia) has an aroma that is sweet, floral, and herbaceous. Known as an all-purpose oil for relaxation, stress relief, and promoting sleep. With a vibrational frequency that measures at 118 MHz, the highest in this blend, and a middle note classification.Known for its calming properties and as one of the mildest oils for skin healing.
- Bergamot (Citrus bergamia) has a citrusy, light, and fruity aroma with a hint of spice. Its primary use is uplifting, excellent for anxiety, stress relief, and an energizing agent. With a vibrational frequency of 105 MHz, and a top note classification.Used for reducing acne-related inflammation and promoting a glowing complexion.
- Eucalyptus (Eucalyptus globulus) has an aroma that is refreshing, sharp, and camphorous. Its primary uses are respiratory support, relief of congestion, and increased mental alertness. With a vibrational frequency of 105 MHz, and a top note classification.Known for improving moisture retention and having antiseptic qualities.
- Ylang Ylang III (Cananga odorata) has an aroma that is intensely sweet, soft, floral-balsamic, and exotic. Its primary uses are emotional regulation, reducing frustration, and skin/hair balancing. With a vibrational frequency of 105 MHz, and a base/mid note classification.Used for its moisturizing, balancing, and anti-aging properties.
- Patchouli (Pogostemon cablin) has a rich, earthy, woody, and slightly sweet aroma. Its primary uses are for grounding, great for skin care (especially skin regeneration), and calming anxiety. With a vibrational frequency of 71 MHz, the lowest in this group, and a base note (lingers for a long time), clarification.Excellent for skin healing, addressing eczema, dry skin, and scars.
Key Shared Characteristics in Skincare:
Anti-inflammatory & Soothing: All are noted for reducing skin inflammation, redness, or aiding in healing.Skin Regeneration: They support healthy skin by treating irritation, addressing acne (Eucalyptus, Bergamot), or rejuvenating mature skin (Ylang Ylang III, Patchouli).Aromatherapy & Emotional Balance: Known to promote relaxation, calm the nervous system, or boost mood.Versatility: They are commonly used in various skincare products, including lotions, serums, and bath products, for both aromatherapeutic and dermatological benefits
Shipping/Refunds & FAQ
During hot weather, we encourage our customers to order serums and body butters before the start of the warm season, as heat can affect the product, not necessarily in terms of quality or effectiveness; these types of products can melt due to heat.
If you have a tracking number but haven't received your order, please contact your local post office first. If you are still unable to locate your shipment, please email us so we can assist you.
Unfortunately, we cannot accept returns due to the nature of our products. However, if your product arrived damaged, please email an image of the damaged item, and we will contact you directly.
FAQ
When will my order ship?
We typically ship your order the next business day.
How will my order be shipped?
We ship via third-party carriers, including USPS, FedEx, or UPS. You will receive an email when your order ships, including the tracking number.
What is the shipping cost?
Our shipping rates are calculated based on the total weight of your order and the zip code where it is being shipped, as determined at checkout. This method ensures you are never overcharged for shipping costs. We also offer free shipping on orders over $50!
What should I do if I don’t receive my order?
First, check with your local post office. They will need the tracking number you were provided in the shipping notification email. If you still need assistance locating your shipment, please don't hesitate to contact us.



